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Search Engine Optimisation | SEO

SEO is an acronym for "search engine optimization" or "search engine optimizer."seo-process-img-2

SEO can improve your website and business  by increasing traffic to your site and is fundamental to making a website work for you.

SEO is as important, if not more so, than the website build. It is not enough to simply create a website and expect it to be flooded with traffic, leading to a booming business or organisation.

Web presence requires careful and structured planning, from domain name and domain name registration, hosting company and location, to content, keywords and metadata. There are many pitfalls to web developement and we can help you avoid them.

 

Google Analytics

Feedback on how your website is performing is crucial to making it perform in the way in which it was intended.

Google analytics is a very powerful tool for analysis of web traffic to your website.

  • Site visits,
  • Page Views
  • Time on Site,
  • Bounce Rates
  • Routes in to the site
  • Demographic
  • Search terms used to find the site
  • Referring site
  • Graphical display of trends

and much more. We set up Google analytics per site, and this will automatically email you your monthly statistics in an easy to read format.

 

 

SEO Campaigns

ESP Computers offer a comprehensive SEO service, with a proven track record If you ask us to optimise your website we will

  • Review of your site content or structure, audit it and submit a report
  • Give you technical advice on website development: for example, hosting, redirects, error pages, use of JavaScript 
  • Help you develop content for SEO
  • Management of online business development campaigns 
  • Keyword research, and insertion, meta data analysis per page
  • SEO training
  • offer expertise in specific markets and geographies.
  • give feedback on web site performance via Google analytics

Our latest weapon in our SEO arsenal is automatic content submission to the 4 major social networking sites,

  • Facebook
  • Myspace
  • Twitter
  • Linked In

Search engine optimisation (SEO) is crucial for any web site to achieve its goal of bring information to the widest audience possible.

SEO strategies vary, depending on the type of web site, its location, the competition, etc.

We can advise on the best policy for your site, and can give you real statistics on a monthly basis to show how your site is performing.